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Black Hills Gold jewelry is an original American art form created in the 1870’s in the Black Hills of South Dakota. The design utilizes leaves, grape clusters and vines, made from “pink gold” and “green gold”, to surround the main focal point of each piece. The pink color is made by combining gold with copper, and the delicate green color is achieved by adding sterling silver with gold.

By law, any piece of jewelry bearing the description "Black Hills Gold" must be manufactured in the Black Hills of South Dakota.

While there are several manufacturers of authentic Black Hills Gold jewelry, Landstrom's is the oldest and most famous. Landstrom's roots date back to 1878 when S.T. Butler, trained by French prospector and goldsmith Henri LeBeau, opened the first Black Hills Gold jewelry manufacturing store with his son, George M. Butler in Deadwood, South Dakota. In 1919, the company was divided into two companies, the F.L. Thorpe Company and the Black Hills Jewelry Manufacturing Company. In 1944 Ivan Landstrom bought the Black Hills Jewelry Manufacturing Company and in 1995 Black Hills Gold history went full circle when Landstrom's acquired the F.L. Thorpe Company making Landstrom's the sole owner of all the original Black Hills Gold designs.

No two pieces of Landstrom's Original Black Hills Gold jewelry are alike as each is hand made. Each piece of Landstrom's jewelry reflects great pride in craftsmanship by talented artisans with skills taught by their predecessors over 100 years ago. Landstrom's has been admired and sought after for over a century.

Gypsies traveling through South Dakota in the 1950's started a legend which says, "To one who wears the Black Hills Gold, good luck and fortune will unfold."