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Ovio jewellery
collection launched in Middle East
A gold and semi-precious
stone collection - Ovio - has been launched by Rosy Blue and jewellers Joy
Alukkas in the Middle East.
Rosy Blue is a global manufacturer, designer and distributor of fine jewellery
and the Ovio collection is comprised of semi-precious stones and gold stylings
said to appeal to Arab, Asian and Western tastes.
The Ovio collection features six groups of pendants, rings, earrings, necklaces
and matching sets in semi-precious stones, diamonds and 18-carat white, yellow
and pink gold.
"Rosy Blue's market research in the United Arab Emirates through our retail
partners indicates the tastes and buying trends of specific nationalities and
cultural groups - our sales demonstrate that Arab nationals tend to choose
larger stones, Asian nationals often prefer pieces with a dangling element and
European buyers like a more minimalist style," said Harshad Mehta, Chairman of
Rosy Blue.
Mr Mehta added that there is an "apparent demand" in the wider Middle East
market for semi-precious jewellery incorporating the same quality elements of
gold and diamond pieces in heavier, investment-style format.
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