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A recent World Gold Council study has revealed that working women are increasingly seeking out jewellery with 'everyday wear' appeal.

The report said that there is a trend away from elaborate, ornate gold pieces in favour of more adaptable items that can easily transition from the office to an evening out or a weekend at the shops.

Lama Al Saheb, public relations manager for the World Gold Council, said that today's gold jewellery is designed to be worn and enjoyed, rather than to be kept in a safe.

"[Women] would rather buy versatile pieces that can be worn on regular days as an extension of themselves, their unique stature and individual essence," she said.

The study also revealed that today's trendy women are inclined to reward themselves with gold jewellery for personal achievements and that they tend to change their accessories every day and for every occasion.

Research conducted by the Reed Gift Fairs Research Panel in Australia indicates that jewellery this season will be highly adaptable, allowing customers to mix and match to achieve their own individual style, according to Inside Retailing Online.

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